Washington State Wine: Road Trip Rebrand

Each year, a select group of wine influencers are invited to immerse themselves in the fall harvest courtesy of Washington State Wine Commission’s annual “Road Trip” event. They journey from Seattle to Walla Walla, partaking in vineyard and winery exercises, seminars, tastings, dining experiences, and meet-and-greets with industry leaders. The new look-and-feel of the event successfully expresses the exclusive experience, along with the nostalgia-inducing excitement associated with hittin' the open road.


  • Role Art Director/Designer

  • For Washington State Wine Commission; Work done at GreenRubino

  • Date July-September 2014

  • URL www.washingtonwine.org/roadtrip

  • Team Members Joe Quatrone (CD)

  • Web Design Mark Ely

Up Next:

Music Heals: Event Branding