PMI: "You Can Get There From Here" Campaign

Pima Medical Institute has been leading the healthcare career training industry for over 40 years, but the competitive landscape has recently become both cluttered and scrutinized. To stand apart, we created an award-winning campaign that speaks to our target audience in a way that’s relevant and moving, focusing on the empowering moment when you decide you want to do something more with your life—and how PMI can help you get there.

Bronze M Winner—Television Campaign; Marketing Northwest Awards 2017

In addition to producing four broadcast spots, this integrated campaign included radio (both digital and broadcast), digital and social media, and a website refresh.

  • Role Art Director/Designer

  • For Pima Medical Institute; Green Rubino

  • Date August 2016

  • Copywriters Noël Fountain & Steven Johnston

  • Creative Director Steven Johnston

  • Director Zak Marx (Fictitious)

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