PMI: "You Can Get There From Here" Campaign
Pima Medical Institute has been leading the healthcare career training industry for over 40 years, but the competitive landscape has recently become both cluttered and scrutinized. To stand apart, we created an award-winning campaign that speaks to our target audience in a way that’s relevant and moving, focusing on the empowering moment when you decide you want to do something more with your life—and how PMI can help you get there.
Bronze M Winner—Television Campaign; Marketing Northwest Awards 2017
In addition to producing four broadcast spots, this integrated campaign included radio (both digital and broadcast), digital and social media, and a website refresh.
Role Art Director/Designer
For Pima Medical Institute; Green Rubino
Date August 2016
Copywriters Noël Fountain & Steven Johnston
Creative Director Steven Johnston
Director Zak Marx (Fictitious)