Ten Trails: Brand Identity

Ten Trails—a master planned community in Black Diamond, Washington—needed an identity to reflect it’s mission of creating a new hometown for it’s residents. The brand mark portrays a community surrounded by nature, it’s shapes conveying the mountains and evergreen trees of the Pacific Northwest with home at the heart of it all. The subtle fade echoes the iconic mist of the region, while the supporting graphic system complements the mark to create a unique identity that is both structured and organic.


  • Role Art Director/Designer

  • For Oakpointe Communities, LLC.; GreenRubino

  • Date Spring 2017

  • Web Designer Eliza Young

  • Web Developer Seth Sobotka

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