Rena Ware: Brand Identity

Rena Ware has been providing generations of households with high-quality kitchenware since 1941—definitely not a flash in the pan! With customers spanning 4 continents, a new identity was needed to express the joy of cooking no matter the language. The resulting system is celebratory and flexible, utilizing bold hues and art direction to stand apart.

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Suncliff: Logo, Branding & Packaging