Graham & Walker: Brand Identity

Graham & Walker, formerly known as the Female Founders Alliance, was founded in 2017. After two years of success and growth, Leslie Feinzaig (Founder & CEO) decided that the organization should evolve to better reflect its mission: to accelerate the success of venture-scale women- and nonbinary-founded companies, taking them from underrepresented to unignorable. We reimagined the brand from the ground up—starting with naming, then developing the foundational brand components and, finally, crafting a new visual language to bring Graham & Walker to life.

Complete Brand Guidelines Overview


  • Role Senior Art Director & Designer

  • For Graham & Walker

  • Date Fall 2019-Spring 2020

  • Writer Karina Zak

  • ECD Mike Hayward

  • Agency Copacino Fujikado

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Persona Nutrition: Branding & Packaging