Prayers of Sinners & Saints: Digital Campaign

Prayers of Sinners & Saints was looking for a memorable digital campaign to run during the 2019 Halloween season. Playing off of the duality of the brand name and wine labels, we designed a series of ambigrams out of opposites and created an interactive web portal with a quiz to let the audience determine their deepest internal conflict. We also developed a series of Instagram Stories and designed the entire Instagram grid for the campaign launch.

  • Role Senior Art Director & Designer

  • For Ste. Michelle Wine Estates (while working at Copacino Fujikado)

  • Date Fall 2019

  • Copywriter Karina Zack

  • ECD Mike Hayward

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