Holland America Line: Trade Print Campaign

Holland America Line relies heavily on travel agents to book group cruises. These travel agents are more than just customers however, they’re valuable business partners. Holland America Line wanted to highlight their contributions and relationships with HAL employees in a unique way. As lead art director on this account, I developed the concept of photographing travel agents and HAL employees together and accenting them with illustrated excerpts from interviews we conducted. These covers and ads appeared as an evolving series in the trade publication “Travel Weekly” during 2019.


  • Role Lead Sr. Art Director

  • For Holland America Line

  • Date 2019

  • Copywriter Mark Billows

  • Illustrator Sarah Robbins

  • Creative Director Jim Copacino

  • Agency Copacino Fujikado

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Graham & Walker: Brand Identity