Persona Nutrition: Branding & Packaging

Persona is a wellness company based out of Issaquah, Washington that creates customized packs of daily vitamins and delivers them right to your door. The name, logo, tagline, and packet designs speak to the hyper-personalized nature of the business model, while the supporting visual elements draw inspiration from microscopic views of vitamins.

UX/UI Moodboard for Website Redesign and App Development:


  • Role Creative Team member; Senior Designer

  • For Persona Nutrition (while working at Tether, Inc.)

  • Date Winter-Spring 2018

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